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Madewell Construction

Facebook Marketing

Brief: Design a Facebook post for Madewell Construction to build a brand presence as a reliable commercial construction partner in Lubbock, TX.

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CTA: Call us today.

 

Benefit to consumer: We've found the commercial construction partner who will execute the small details of our builds to our specifications, meet deadlines and budget needs.

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Tone: Trustworthy, professional, high integrity.

 

Business Objectives: Establish a brand presence of trust and elite follow-through as a young construction company in Lubbock, TX.

Design by: Stephanie Coffman at A Social Key

Social Media post snapshot for Madewell Construction with copywriting by CopyKory

Process

Creative Brief: I messaged with my client about company values, branding, mission statement. It became clear that the core themes of trust, honesty, and reliability were what they want indellibly impressed upon their clients once they walk away from an outstanding finished project. This resonnated with some core fears that exist within this industry about builder behavior.

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When the client showed me their KPI's - On-Time, On-Budget, Built Right, I knew this was the message their clients need to hear.

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Madewell currently does commercial construction in 10 states, but I wanted to keep this post focused on Lubbock to build the identity epicenter right where they are based, and where their posts are getting the most Facebook traffic.

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Benefit: This builder will follow through with their promises about budget, deadlines, and quality. Commercial builds come with a lot of fears about builders cutting corners and moving goalposts. By helping Madewell tell the truth about their brand, we offer their customers exactly what they want in a builder.

 

CTA: I wanted to get to the CTA quickly so that the phone number was not lost in a sea of text, and most of all I wanted to create copy that would assuage that little voice of fear that says "Actually CALL you? Not today!"  The key word here is easy, and we're holding the reader's hand reassuring them it's really not that hard to take that first step towards finding the best builder.

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In every way possible, knock down objections.

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Design: I love the photo Stephanie found to capture an image of a fully finished, clean build by Madewell. It tells the story in a picture. This was a great place to reinforce the benefit with the brand name and benefit.

Get the great copy
you deserve.

If your project wants the same kind of clarity and purpose you see here, I'm all ears. Send me a message here and I'll get back to you within one business day.​

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Copywriting | Content | Ghostwriting

541-580-9230

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©2022 by Kory Mereness | Copy Kory LLC

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