Madewell Construction Inc.
A Site That Sets The Stage
Madewell started to feel the effect of a company whose professionalism and scale has outgrown their original website. Looking for a new design and feel, my goal was to help them "look the part" by showcasing an accomplished and authentic company where people are treated incredibly well, and the benefits of consistency are celebrated by clients who want work done right, on time, with no surprises.

Showcase The Work
Showing off the credentialed builds and brands that Madewell has constructed was the core purpose of the site. Copy was written to emphasize the breadth and impact of a builder trusted by major brands nationwide.
Know Your Audience
The copy you see here is a result of interviews I conducted with developers who are Madewell clients. It's a reflection of what is most important to them.
Take this to heart: your website is not for you!


Mission
Your story should display that you're an authority who understands your customer and can solve their problem. Showcasing Inc. credentials depicts a recognized builder who has grown and succeeded for a reason.
Vision
My interface with Madewell's owners revealed "consistency" as a powerful word. For us it might seem mundane, but in construction it says "you can count on how it'll turn out." That's pretty huge.
