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Kinsey Rhea Homepage

Client:

Kinsey Rhea

Year:

2023

Kinsey Rhea is a concealed carry handbag designer with a modern look. The client and marketing agency I worked with were both thrilled at a headline statement that is powerful enough to become a brand slogan: "Confidence Looks Good on You."

This brand appeals to two important customer needs.

1) Security, knowing that they can go anywhere equipped for self-protection.

2) Modern fashion that is not kitschy or cheap, while providing the conceal carry function.

The home page offers eye-catching products that will be conversation pieces among friends and colleagues, but aims to convert in a way that produces loyal fans that feel they can be a friend of the brand. As a result, the voice of Kinsey Rhea appeals to mature fashion, but always embodies a tone of kindness.

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©2022 by Kory Mereness | Copy Kory LLC

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