
Kinsey Rhea Homepage
Client:
Kinsey Rhea
Year:
2023
Kinsey Rhea is a concealed carry handbag designer with a modern look. The client and marketing agency I worked with were both thrilled at a headline statement that is powerful enough to become a brand slogan: "Confidence Looks Good on You."
This brand appeals to two important customer needs.
1) Security, knowing that they can go anywhere equipped for self-protection.
2) Modern fashion that is not kitschy or cheap, while providing the conceal carry function.
The home page offers eye-catching products that will be conversation pieces among friends and colleagues, but aims to convert in a way that produces loyal fans that feel they can be a friend of the brand. As a result, the voice of Kinsey Rhea appeals to mature fashion, but always embodies a tone of kindness.

