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Madewell Construction SM

Client:

Madewell Construction Inc.

Year:

2023

I write weekly SM posts for Madewell Construction Inc, one of the fastest growing construction companies in the nation. The tone and KPI's are all centered on trustworthiness and consistency, and the brand has multiple branches that specialize in concrete, remodels, etc.

Some posts are designed to be evergreen, while others are topical to respond to weather events, or celebrate unique achievements that can build trust in their local community.

This project allowed the brand to inject some life into their routine posts, that were topping out at about 2-3 likes. The Texas-made post was one of the funny moments where the client said "I'm not sure that's how I'd say it." He declined my offer to rewrite and ran it anyway, then was pleased to find it to be by far the most-engaged post they've ever had!

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©2022 by Kory Mereness | Copy Kory LLC

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